Branding
We help clients create a corporate identity or translate their existing branding into the digital realm. This process entails:
1. Defining the target user (motives for using the site, age group, technology level, etc)

2. Using this intelligence to specify the design theme and base design requirements
3. Working with the client to decide which identity elements to implement
4. Gathering materials for conversion (photos, text)
5. Converting text and images for web use
6. Following the loop of designing, implementing, and testing new visual treatments until we obtain client approval.

Information Architecture
Our information architects are highly experienced in planning and designing web-based projects at both the conceptual and tactical level. The skills we apply to this process range from designing navigation models and categorizing content to creating documentation and defining architectural elements at the site, screen, and page level. Our success in creating effective information architecture results from an emphasis on user-oriented design processes, a commitment to client collaboration, and the experience gained through full-scale interactive Web-related projects.

User Experience
We create an optimal user experience by ensuring usefulness, usability, and desirability are engineered into our web solutions. We architect cross-platform and cross-browser compatibility, simple, intuitive navigation design, and follow consistency in page design formatting and color use to support the site's visual identity and provide universal information cues. We connect usability analysis with our clients' capabilities, to offer value-added experience design that incorporates cultural considerations, integration of online and offline customer behavior, and other critical factors. The resulting web products help our clients transform individual user experiences into long-term customer relationships.

System Integration
Our web design is experienced in addressing a wide scope of Web-related activities, including legacy system, back-end, and middleware integration. We also provide "back-end" solutions, including, CRM, inventory, and content management systems.